Tuesday, November 11, 2008

How do you get to Sesame Street? On YouTube of course

With nearly four decades on air, "Sesame Street" is a brand that is near and dear to most of our hearts. I have fond memories of learning my ABCs, singing songs and connecting with loveable characters. 'Screen time' wasn't split between hundreds of television channels, websites, electronic games or iPhone applications...  ahh, those were the days. But really-- times have changed and it's become harder and harder for kids brands (or any brand for that matter) to stand out amidst the clutter. And, truth be told, there's a lot of clutter out there. That's why I was so pleased to see that a trusted brand like Sesame Street was finally jumping into the game.

According to Monday's Reuters article: "Fans of Big Bird, Oscar the Grouch, Bert and Ernie and the Count will be able to see episodes and clips of the show in three ways (iTunes, YouTube and Hulu). The announcement comes on the same day that "Sesame Street," which is broadcast in 140 countries, celebrates its 39th year on the air."

Both YouTube and Hulu have launched specific Sesame Street channels, with more than 100 clips from the show. On Apple's iTunes, you can download full episodes from season 35 and onward for $1.99. 

And that's a small price to pay for trusted, high quality educational content you can now download on the go. 

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